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Digitas In the News

MediaPost • January 15, 2020

Digitas Expands Design, Creative Teams

We recently welcomed two new members of our Creative team: Nathalie Huni is EVP/Head of Design for North America; Dwayne Koh is SVP/ECD for the West Coast (LA, San Fran, Seattle). Huni & Koh have deep expertise across product design, brand experience, UX strategy, and much more. 
Adweek • January 7, 2020

Delta Unveils New OOH Parallel Reality Signs and Robotic Exoskeleton at CES 2020

Delta's debut at CES earlier this month was nothing short of a success. A cross-city Digitas crew helped make it all happen, including the booth itself, CEO Ed Bastian's keynote (the first-ever delivered by an airline), the transformation of the "Fly Delta" app, and much more.
Adweek • January 3, 2020

Digitas Hires Organic, FCB Vet as New Business Lead for North America

Michelle Tang is Digitas' new EVP/Head of New Business & Marketing for North America. Michelle has held biz dev and marketing positions at Organic, FCB Global, Digitas Health, and Wunderman.
Muse by Clio • December 4, 2019

Pandora Celebrates You, and Your Ridiculous Dance Moves, in Giddy New Campaign

Put on your dancing shoes and click to check out the upbeat, energetic new Pandora campaign, "Be You", which Digitas did the media buy for. The work is an extension of the platform's previous "Sound On" brand campaign from earlier this year. 
Campaign • December 2, 2019

DDB's We Are Unlimited MD leaves to join Digitas as EVP/global client lead

We gave a warm Unicorn welcome to Chris Loeffler, who started Dec. 10th and is based in Chicago, reporting into Morgan Carroll, Chicago Managing Director. 
Little Black Book • December 2, 2019

A Decade of Creativity: 2010

American Express Small Business Saturday is included in this round-up of the top 10 campaigns from 2010, as part of a series looking back on work that has shaped advertising over the last decade. 
PR Week • November 13, 2019

Maytag Man muscles his way into People's Sexiest Man Alive issue

Watch out, John Legend, because the Maytag team in Chicago launched their Sexiest Appliance Alive campaign this week. Their initial results are impressive: 23M+ impressions driven by paid, organic, and earned activations.
Digiday • November 12, 2019

Missing a big audience, Walmart’s streaming video play, Vudu, has struggled to win over advertisers

Check out this Digiday article on Walmart's streaming service, Vudu, and its struggles with advertiser adoption. According to our own Rahil Berani, VP Programmatic, they have yet to provide companies with a self-serve ad-buying tool.
CNBC • November 8, 2019

86% of young people say they want to post social media content for money

The rise of influencers is real. Check out this article to learn more and hear from Claire Winegar, Senior Content Associate here at Digitas about what factors determine how much money an influencer can make on any given campaign. 
American Marketing Association • November 7, 2019

No Frills: Consumers just want the basics from voice assistants

Keith Soljacich, VP/GD Experiential Tech, is quoted in this piece from the AMA that offers a deep dive on voice assistants, from who the players are to how brands can continue to stay on top of the game. 
Adweek • November 5, 2019

How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer

Not one, but two Digitas execs are quoted in this Adweek article about chatbots: Sean Mahoney, VP/Group Content Director talks about the chatbot, Hugo, that Digitas created with HPE; and Adam Buhler, SVP, Experiential Tech, offers advice for chatbot creators. 
Digiday • October 30, 2019

Why YouTube's paying celebrities to start channels

Check out this explainer on YouTube's foray into the world of big-time celebrities -- not necessarily YouTube stars, i.e. David Dobrik and Lilly Singh, but Hollywood actors like Will Smith and Jennifer Lopez. Click here to read more from our own Katherine Saxon, Associate Content Director. 
Mobile Marketer • October 24, 2019

Goodwill lifts incremental store visits 470% with mobile targeting

Goodwill's "Bring Good Home" campaign, created in partnership with Digitas and the Ad Council, emphasized how shopping at Goodwill can provide people with career opportunities. Read more here about how the mobile campaign also boosted store visits nearly sixfold, while cutting cost-per-visit by 79%.
Modern Retail • October 18, 2019

Small retailers are prioritizing Amazon as search ads continue to grow

Click here to learn more about how, as Amazon continues to grow its search advertising presence, brands — especially smaller ones — are changing their overall strategies. Rob Knapp, VP/Director of Search Marketing weighs in on the increasing importance of including a select mix of Amazon search in campaigns for startups. 
The Drum • October 7, 2019

Taking advantage of the mobile gaming powerhouse

Rahil Berani, VP of Programmatic, speaks about why brands aren't prioritizing mobile as a channel in its own right, and why it's important to do so. 
The Drum • October 4, 2019

Is AI revolutionizing marketing as we know it? Or is it still only a buzzword?

Click to read and watch Melissa Berger, VP/GD, Connections Strategy, talk about Data & AI, and how they will define the future of marketing. 
AdAge • October 4, 2019

Apple's Latest Update Cripples Location-Based Marketing

The cost of location data might be on the rise. Click to read more about the impact that Apple's iOS 13 update has on location-based marketing from our own Keith Soljacich, VP/GD, Experiential Tech. 
Digiday • September 19, 2019

'Treat it like a real media channel': Brands are changing how they work with influencers

Influencer marketing might still be considered something of a Wild West as it continues to evolve. Brands and agencies are reevaluating how they work with influencers, looking for more long-term partnerships and giving them more creative control. Read this article to get intel from Trevor Davis, Associate Director, Social Strategy. 
eMarketer • September 11, 2019

Will WhatsApp Status Ads Be a Good Fit for Promotions?

Advertising has finally found a home on WhatsApp, which we figured might happen one day. Ads on WhatsApp will live in Status, their version of Stories. Check out this eMarketer article, featuring Liz Cole, VP/Director, Social Strategy, to find out more about how advertisers are reacting, especially when it comes to consumer privacy concerns. 
Digiday • September 11, 2019

In its second year, NewFronts West want to be less about the sales pitches

NewFronts West took place this week, on Sept. 11th & 12th, in LA. Scott Donaton, Chief Creative Officer took the stage twice to moderate the panels Madison & Vine at 15 and The Work: The View from Cannes. Click to read about how the event is differentiating itself from the NewFronts in New York and the TV Upfronts, and learn more from Kristin Scheve, SVP, Media and a member of the NewFronts West advisory board. 
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New Business 
Michelle Tang, EVP Head of New Business
michelletang@digitas.com

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Media Inquiries
Barbara Nonas, VP/GD Marketing & Communications
communications@digitas.com

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