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Digiday • September 19, 2019

'Treat it like a real media channel': Brands are changing how they work with influencers

Influencer marketing might still be considered something of a Wild West as it continues to evolve. Brands and agencies are reevaluating how they work with influencers, looking for more long-term partnerships and giving them more creative control. Read this article to get intel from Trevor Davis, Associate Director, Social Strategy. 
eMarketer • September 11, 2019

Will WhatsApp Status Ads Be a Good Fit for Promotions?

Advertising has finally found a home on WhatsApp, which we figured might happen one day. Ads on WhatsApp will live in Status, their version of Stories. Check out this eMarketer article, featuring Liz Cole, VP/Director, Social Strategy, to find out more about how advertisers are reacting, especially when it comes to consumer privacy concerns. 
Digiday • September 11, 2019

In its second year, NewFronts West want to be less about the sales pitches

NewFronts West took place this week, on Sept. 11th & 12th, in LA. Scott Donaton, Chief Creative Officer took the stage twice to moderate the panels Madison & Vine at 15 and The Work: The View from Cannes. Click to read about how the event is differentiating itself from the NewFronts in New York and the TV Upfronts, and learn more from Kristin Scheve, SVP, Media and a member of the NewFronts West advisory board. 
Beet.TV • September 4, 2019

Berani 'Trims The Fat' On 'Duplicative' SSPs

Click to find out more about how agencies are responding to the changing dynamics of supply-side ad tech platforms. Rahil Berani, VP/Director, Programmatic, weighs in in this video interview. 
Adweek • September 4, 2019

A Smile Gets You Out of Awkward Situations in Delta Dental's Campaign

Digitas' first work with Delta Dental, and the brand's new campaign -- "Unleash your Smile" -- was featured in Adweek earlier this week. The two spots (Work From Home & Luggage) are embedded within the piece, along with four poster assets featuring everyday folks as superheroes showing off their #SmilePower. Click to read more about the work and hear from Mike Frease, EVP/ECD, about how the campaign adds emotion to a category which is often heavily reliant on "rational messaging" around plans & pricing. 
The Drum • August 20, 2019

Mondelez consolidates global creative into WPP and Publicis

Publicis Groupe, powered by Digitas, has been awarded a significant portion of the Mondelez creative business. The relationship will kick off next year, with some work in the U.S. and China kicking off in advance. 
Adweek • August 19, 2019

Twitter Just Made a 6-Second Video Bid Unit Available to Advertisers

Twitter is putting brands to the test to find out if they can get their messages across in just six seconds of video. The social network said the new option gives brands the security of transacting on a longer view, along with the opportunity to give their audiences short-form mobile videos. Danisha Lomax, VP/Director, Paid Social, part of the team that's been beta-testing the bid unit since April, weighs in  here . 
Hollywood Reporter • August 8, 2019

Facebook, Vevo to Showcase at NewFronts West

The IAB has announced its lineup for this year's NewFronts West, taking place in Los Angeles on Sept. 11th & 12th. Digitas will present, along with Facebook, Vevo, Fuse Media, Jukin Media, SoulPancake, and more. The theme this year is "Relationships Matter. Take a Stand." Scott Donaton, Digitas Global Chief Creative Officer, and Kristin Scheve, SVP, Media at Digitas will both speak, along with executives from 20th Century Fox, Johnson & Johnson, NBCUniversal, and more.
Adweek • July 29, 2019

Barton F. Graf CEO Heads to Digitas as Managing Director of New York Region

The New York Region has a new Managing Director -- Caroline Winterton. Caroline joins us from Barton F. Graf, where she was CEO. Welcome, Caroline! We're so happy you're here. 
Adweek • July 16, 2019

On Apollo 11's 50th Anniversary, This Ad Captures a Lifelong Fascination With Space

Check out  this Adweek article  covering "Full Circle", which launched this week in conjunction with the AR simulated launch of the Saturn V rocket. The spot follows one woman’s fascination with space throughout her lifetime—as a curious young girl watching JFK’s famous “We choose to go to the moon” speech in 1962, a thrilled teenager watching the Apollo 11 launch in 1969, and an older woman reliving the mission in augmented reality today. It's running nationally in AMC theaters through the summer to continue the 50th anniversary celebration. Read more about the campaign  here .
Digiday • June 24, 2019

Amazon rebrands IMDb TV as it ramps up pitch to ad buyers

Amazon recently rebranded its ad-supported streaming video service from IMDb Freedive to IMDb TV, putting the offering at the center of its bid for advertisers' and agencies' upfront dollars. Click  here  to read this article about Amazon's ad sales pitch, and get insights from Jenny Schauer, VP/Group Director, Media on how consumer perception of IMDb will need to shift to gain traction with marketers.
shots • June 18, 2019

On the right road with Scott Donaton

Creative outlet  shots  sat down with Global Chief Creative Officer Scott Donaton to talk about what he expected to see in Cannes this year as President of the Entertainment Lions jury, his career in both the publishing and agency worlds, how the industry has evolved (or not), and much more. 
Variety • June 17, 2019

JFK Presidential Library Releases Moon Landing Augmented Reality App

The JFK Moonshot App allows users to witness the first-ever AR simulation of the Saturn V Rocket launch, and experience in real time the full 5-day journey from the Earth to the Moon. Digitas created the longest running AR-powered livestream experience available: 120 hours of content from July 16-20 alone.
Adweek • June 17, 2019

Digitas and JFK Library Are Launching an Augmented Reality Rocket to Celebrate Apollo 11 

The JFK Moonshot App allows users to witness the first-ever AR simulation of the Saturn V Rocket launch, and experience in real time the full 5-day journey from the Earth to the Moon. Digitas created the longest running AR-powered livestream experience available: 120 hours of content from July 16-20 alone.
Adweek • May 31, 2019

Are Facebook Stories Ads Beginning to Catch On With Brands?

According to Facebook, over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp, and more than 3 million brands are using Stories ads across Instagram, Facebook and Messenger. Agencies are big on the format as a whole, particularly their emotional impact. 
Adweek • May 30, 2019

Digitas Makes This Clear at NewFronts: Nothing Is More Important Than Trust Right Now

Digitas hosted its 12th Annual NewFront with the theme "Trust Me*" focused on privacy and brand safety. Check out this  Adweek  article featuring an overview of the event and highlights of each presentation. 
Adweek • April 12, 2019

Ads Are Coming to WhatsApp Status Sometime in 2019, but Will Agencies Bite?

What's up with WhatsApp? Well, sometime in 2019 ads will be coming to the app's stories feature, and ad buyers are wondering if their current creative will convert. Check out the insights and read more from Digitas' Associate Director, Social Strategy, Trevor Davis  here
eMarketer • March 22, 2019

What Role Does Digital Play in US Parents’ Shopping?

Findings show that parents are increasingly using digital tools to supplement their in-store shopping in an effort to save both time and money. A recent study found that over 68% agree that the internet has changed the way they get information about products and services.  Click  to read this  eMarketer article, informed by Digitas' VERA research,  "The Subscriber’s Dilemma--‘From More Please’ to ‘No Thanks’".
Digiday • March 8, 2019

Google’s Adoption of First-Party Auction Creates Migration Headaches for Buyers

Google’s ad exchange is finally following its programmatic peers and moving to a first-price auction model, in which the advertiser that places the highest bid wins the impression and pays as much as they bid. Read what this means for buyers and get insights from Digitas' Tori Shulman, Associate Director of Programmatic.
Adweek • February 20, 2019

Spotify Is Turning to Placed as an Offline Attribution Measurement Partner

Spotify has added Placed, a location analytics company, to its roster of measurement partners to help determine business outcomes that result from user engagement in cars, via mobile, on desktop and through connected speakers. Madeline Rothenberg, Digitas Media Supervisor, weighs in and gives her insight on what this means for Spotify. Read more  here .
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