A high-quality customer experience is essential for brands to strengthen relationships with their customers.
Per Forrester, “on average, customers who have a high-quality experience are 2.7 times more likely to keep doing business with a brand than customers who have a low-quality experience”.
Another Forrester study confirms that customer experience is rapidly becoming a key differentiator for brands seeking to gain a competitive advantage. Brands have to stay connected with their customers, who are rapidly learning and adopting a growing list of interactive channels and devices. To deliver the best experience possible, brands need systems that can quickly adapt and scale to an accelerating volume of signals.
This is possible.
The innovations in Adobe Experience Cloud allow marketers to stay ahead of their customers. Adobe’s new Experience Platform (AEP) was recently added as a new product, part of the Adobe Experience Cloud. AEP was purpose-built from the ground up with an open and extensible architecture to serve as a modern data foundation for building, optimizing, managing and personalizing customer experiences.
Today, marketers that are using Adobe Analytics, Adobe Target, Adobe Audience Manager or other Adobe Experience Cloud products have access to data generated from their connected digital properties. These marketers, in most cases, are using these products effectively and are likely innovating at the customer’s speed.
But they can do better.
AEP is a customer experience management platform with real-time customer profiles, continuous intelligence and an API-first architecture. This allows marketers to make easy connections with existing Adobe products, while also having the ability to rapidly integrate with any other third-party platform. Once the marketers connect AEP with their Adobe products and other platforms, they will notice that they no longer need to log in to each platform to extract intelligence. Instead, they can log into AEP and use it as the only platform they need to slice and dice all of their experience data. If marketers are interested, they can configure AEP to automatically collect, synthesize and offer a single view of the individual’s data that’s coming in real time from all connected platforms. AEP does this by merging and applying de-duplication and survivorship rules to collected data. Which means all of your experience data in one place and available at real time. This is very powerful.